Connect to Conscious Consumers

Don’t hesitate to tell your story. Photo courtesy of BigStock.
  • 41 percent of global customers said they would pay more for organic/natural products;
  • 73 percent of folks around the world said they would change consumption habits to reduce environmental impact;
  • $150 billion in revenue will come from this sustainably-minded crowd by the end of this year.
  • Where it is sourced.
  • How it is made.
  • How it is delivered/distributed.
  • What packaging is used.
  • How employees are treated (environment/pay).
  • How it fulfills your company mission.
  • What value it provides to the individual, the community, or the planet.
  • How a purchase positively impacts a community or the world.
  1. Share your founding story and the relationships within the community.
  2. Show how you give back to the community — its schools, non-profit organizations, and employees.
  3. Watch for a shift in community need or focus for a certain purpose such as poverty, pollution, school supplies, or mental health, and direct additional resources to help in the effort.
  4. Highlight your quick and mindful distribution of products.
  5. Ask customers how they would like to see your company give back.
  6. Promote a give-back connection. For each $5 spent, your business gives a percentage to a local organization.
  7. Seek input from loyal customers on new products in which they have gained interest. Sell those products or highlight how yours connect with the same value.
  8. Highlight your people, their values, and why they support your business.
  9. Serve on community boards that serve a wide range and age of people and purposes.
  10. Actively and consistently promote the how, why, where, who and what of your company.

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