Do you know what you’re doing with digital?

Photo credit: iStock
  1. Do you know about SEO, SEM, SERP, PPC, CTA, CTR, Google Analytics, and AdWords? Uncertain?
  2. Is your digital dossier integrated to impact your overall lead and sales return on investment (ROI)? Yes, and no?
  3. Do you think your ROI is on par in your industry? Maybe so?
  4. Are you paying too much per click or lead? How do I know?
  1. Review and update your website to ensure pages have good Search Engine Optimization (SEO). This means many things, and all are about playing nice with Google. If you want the complicated details, check out the 200-plus ranking signals. Make sure that:
  • Pages have a mix of keywords and themes to connect with the demand for your business.
  • The structure of your site is intuitive to the user.
  • Your web coding is clear.
  • The site loads quickly.
  • Your pages have good meta descriptions, title tags, and URLs.
  • You have solid and numerous backlinks. (Other sites that link back to your pages.)

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