Businesses can track when customers vote with their feet but may struggle to find the why behind the walk away. One reason that once-loyal customers disappear is more likely about a conscious choice than fickle buying habits. These Conscious Consumers make buying decisions based on the positive social, economic, and…

Sustained survival mode can shift anyone’s creativity and drive into neutral. To flip off fatigue and move forward when others are stagnant, tune into purpose and realistic goal setting. Here’s how to make the S.W.I.T.C.H out of survival mode: S — See what is working. Moving from a day-to-day approach…

As the Zoom Brady Bunch squares pop up one-by-one on screen, the vibe of any virtual meeting hangs in the balance. To make sure your next online gathering becomes an oasis of energy instead of black and white name tag portal of doom, observe the following 10 Do’s of Zoom: …

If you really want to get to know your customers, walk a mile in their shoes. Not ready to lace up your sneakers for that tall task? Consider penning a persona instead. Before you start this process, please make sure the time you are spending will result in REAL value…

In fourth grade my family lived in Holly Park, which is part of the Seattle Housing Authority. We just called it “the projects.” Mom, a high school drop out, was recently divorced, had no job and four little kids. …

This morning, I received another email that had a WORD document attached. When I opened the WORD document it had a few sentences that could have easily been put in the body of the email. It takes time to open attachments. Recipients might not have the program you sent the…

OPEN MINDS LEAD TO OPPORTUNITY As our country grapples with social unrest, now is the time to remember that welcoming diverse points of view. Diversity is not only the right thing to do, it makes businesses more successful. So, keep in mind that open minds lead to opportunity, and here are a few ideas to make your business more diverse: DIVERSITY DRIVES INNOVATION, EFFICIENCY, AND REVENUE First, According to 2020 data from SCORE (Service Corps of Retired Businesses), companies with above-average diversity earned 45% of revenue from innovation. Those that had diverse management teams achieved 19% higher revenue based on their progressive leadership.

Consumers are looking for an experience and they want it to not only be good, but to be outstanding. How can you make your customer experience outstanding? …

Are you a small business struggling to find time for marketing and attracting the right customers to your business? We’ve met plenty of other small businesses that are in the same difficult position you are in. So we came up with a solution: the Business Builder Marketing Workbook. This easy…